I love to spin ideas into engaging stories and online experiences for Fortune 500 companies and non-profit organizations.

Senior UX Writer
Foot Locker
2019-present

• Sole UX writer.
• Leads content strategy and copy delivery for high-priority mobile and desktop projects.
• Partners with developers and product leaders to identify and support UX/content needs
.
• Designs and leads training sessions for UX designers, researchers, and engineers.

Content Architect 
Alight Solutions
2017-2018

  • Crafted digital, video, and print materials for employees of Fortune 500 clients on health care, 401(k), and wellness benefits.

  • Provided digital communication strategy to clients (including discovery sessions, experience mapping, and site designs).

  • DaVita

  • Medtronic

  • Huntington Ingalls Industries

  • Goldman Sachs 

  • Pepperdine University

 Clients included:

  • AON

  • Allstate

  • FedEx

  • DuPont

  • Dell


Digital Copywriter
Sears, Chicago, IL
2016-2017

  • Created email and UX copy for Craftsman and DieHard product lines in an agile environment.

Digital UX Copy Writer (Contract)
Humana, Chicago, IL
2016

  • Wrote microcopy like error messages and contact form explainers for mobile apps.

  • Created  content for Facebook and YouTube.

  • Shepherded copy documents through compliance review.


Digital Content Manager (Contract)
Zebra Technologies, Lincolnshire, IL
2015 – 2016

  • Created responsive web pages to highlight Zebra products and services.


Content Manager
American Hospital Association, Chicago, IL
2013 – 2015

I served as a key content contributor to AHA SmartMarket, a social/business website launched by the American Hospital Association.

In my role, I:

  • Developed engaging conversations with users and monitored discussions on message boards.

  • Collaborated with stakeholders to drive brand awareness and prioritize website upgrades.

  • Worked with team to boost user base from 15,000 to 45,000.

  • Developed search engine optimization strategies and provided recommendations to senior leadership.

  • Created and implemented social media strategies for Twitter, YouTube, and LinkedIn.

  • Produced and enforced content and social media style guides.

Digital Health UX Copywriter
Walgreens, Chicago, IL
2008 – 2013

I worked with the Walgreens Digital Health team (web developers, product owners, and UX designers) to optimize the online experience. During my time at Walgreens, I:

  • Collaborated with user experience designers and business owners to enhance registration, prescription refill, and pharmacy locator tools.

  • Boosted customer satisfaction score for refill reminder emails from 70% to 88%.

  • Won two team Web Health Awards (Find a Pharmacist tool and refill prescription by email).

  • Created web copy to promote Walgreens pharmacy-related services and products.

  • Developed catalog of multi-channel promotional messages for consumer, mobile, and client websites.

  • Wrote text for form fields, error messages, and menus.

  • Enhanced content for search engine optimization.

  • Expanded and enforced copy style guide.


Associate Manager of Global E-Communications
PPD, Morrisville, NC
2008

PPD is a Wilmington, North Carolina-based global contract research organization providing expertise in clinical trial (drug) development, management, and post-approval services. In my role, I:

  • Developed monthly marketing newsletters and managed targeted email campaigns.

  • Created multimedia projects to support patient recruitment and business objectives.

  • Wrote scripts and managed budgets for video projects.


Web Content Specialist
North Carolina Biotechnology Center, Research Triangle Park, NC
2003 – 2008

Based in Research Triangle Park, North Carolina, the Biotechnology Center is the world’s first government-sponsored organization dedicated to developing the biotechnology industry. In my role, I:

  • Wrote and edited news articles for the Biotechnology Center website (www.ncbiotech.org).

  • Incorporated podcasting into marketing efforts.

  • Researched, produced, and edited all content for 2005 and 2007 annual reports.

  • Wrote all content for yearlong website redesign project.

  • Launched a weekly email newsletter; tripled distribution to more than 2,700 subscribers.

  • Created a content management system user group and trained users and served as editor.

  • Produced instructional manuals.

  • Served on Web Development and Corporate Culture committees.

Journalism Experience

Social Media Manager & Senior Staff Writer
Pop’Stache, Chicago, IL

I was the social media manager for an online indie music publication.  Noted Chicago music critic Jim DeRogatis tweeted: "@popstache has better writing and editing than @pitchfork. I know what I’d rather read."

During my time with the publication, I:

  • Collaborated with the leadership team to develop social media strategies for Twitter and Facebook.

  • Increased the number of followers by 45% and average monthly engagements by 95%.

Volunteer Collaborator
Chicago Public Media, Chicago, IL

  • Developed audio stories, features, and edited user-generated content for Vocalo.org, a Chicago Public Media initiative. Tune in to 89.5 FM in Chicago and Northwest Indiana.

Staff Writer
Triad Business Journal, Greensboro, NC

  • Covered a range of topics that included technology, higher education, and furniture manufacturing.

Staff Writer
Carroll County Times,  Westminster, MD

  • Covered business, county government, education, police, and court reporting for a 40,000-circulation daily newspaper.

  • Mentored new reporters.

Education & Certificates

HubSpot Academy

University of North Carolina, Chapel Hill, NC

  • Graduate Certificate, Technology and Communication

  • B.A., Journalism and Mass Communication

Skills

  • Content management systems: WordPress, Adobe Experience Manager, Liferay, and proprietary systems

  • Audio editing: Audacity and Garage Band

  • Style: Associated Press and Chicago Manual

  • Social media: Facebook, Instagram, Pinterest, Twitter, and YouTube

  • Social media management: HubSpot and Sprout Social

  • Web analytic tools: Google, Twitter, and Facebook

  • UX design app: Figma

  • UX research platform: UserTesting

  • Project management: JIRA, Basecamp, and Smartsheet

  • Email marketing platforms: Constant Contact and Mailchimp

Awards

2013

  • Silver Medal - Directory/Ratings/Guides category, Web Health Awards.
    I wrote copy for the Walgreens “Find a Pharmacist” tool.

  • Silver Medal - E-Business category, Web Health Awards
    I wrote copy for a Walgreens initiative enabling customers to refill a prescription by replying to a special email.