I love to spin ideas into engaging stories and online experiences for Fortune 500 companies and non-profit organizations.

During the early portion of my career, I wrote for a daily newspaper, a weekly business journal, and several online music magazines.

Since focusing on content design, I’ve worked on everything from microcopy to annual enrollment guides to educational videos for Fortune 500 companies and non-profit organizations.

Senior UX Writer
Foot Locker
2019-present

• Sole content strategist/UX writer.
• Leads content strategy and copy delivery for high-priority mobile and desktop projects.
• Partners with developers and product leaders to identify and support UX/content needs
.
• Designs and leads training sessions for UX designers, researchers, and engineers.

Content Architect 
Alight Solutions
2017-2018

  • Crafted digital, video, and print materials for employees of Fortune 500 clients on health care, 401(k), and wellness benefits.

  • Provided digital communication strategy to clients (including discovery sessions, experience mapping, and site designs).

  • DaVita

  • Medtronic

  • Huntington Ingalls Industries

  • Goldman Sachs 

  • Pepperdine University

 Clients included:

  • AON

  • Allstate

  • FedEx

  • DuPont

  • Dell


Digital Copywriter
Sears, Chicago, IL
2016-2017

  • Created email and UX copy for Craftsman and DieHard product lines in an agile environment.

Digital UX Copy Writer (Contract)
Humana, Chicago, IL
2016

  • Wrote microcopy like error messages and contact form explainers for mobile apps.

  • Created  content for Facebook and YouTube.

  • Shepherded copy documents through compliance review.


Digital Content Manager (Contract)
Zebra Technologies, Lincolnshire, IL
2015 – 2016

  • Created responsive web pages to highlight Zebra products and services.


Content Manager
American Hospital Association, Chicago, IL
2013 – 2015

I served as a key content contributor to AHA SmartMarket, a social/business website launched by the American Hospital Association.

In my role, I:

  • Developed engaging conversations with users and monitored discussions on message boards.

  • Collaborated with stakeholders to drive brand awareness and prioritize website upgrades.

  • Worked with team to boost user base from 15,000 to 45,000.

  • Developed search engine optimization strategies and provided recommendations to senior leadership.

  • Created and implemented social media strategies for Twitter, YouTube, and LinkedIn.

  • Produced and enforced content and social media style guides.

Digital Health UX Copywriter
Walgreens, Chicago, IL
2008 – 2013

I worked with the Walgreens Digital Health team (web developers, product owners, and UX designers) to optimize the online experience. During my time at Walgreens, I:

  • Collaborated with user experience designers and business owners to enhance registration, prescription refill, and pharmacy locator tools.

  • Boosted customer satisfaction score for refill reminder emails from 70% to 88%.

  • Won two team Web Health Awards (Find a Pharmacist tool and refill prescription by email).

  • Created web copy to promote Walgreens pharmacy-related services and products.

  • Developed catalog of multi-channel promotional messages for consumer, mobile, and client websites.

  • Wrote text for form fields, error messages, and menus.

  • Enhanced content for search engine optimization.

  • Expanded and enforced copy style guide.


Associate Manager of Global E-Communications
PPD, Morrisville, NC
2008

PPD is a Wilmington, North Carolina-based global contract research organization providing expertise in clinical trial (drug) development, management, and post-approval services. In my role, I:

  • Developed monthly marketing newsletters and managed targeted email campaigns.

  • Created multimedia projects to support patient recruitment and business objectives.

  • Wrote scripts and managed budgets for video projects.


Web Content Specialist
North Carolina Biotechnology Center, Research Triangle Park, NC
2003 – 2008

Based in Research Triangle Park, North Carolina, the Biotechnology Center is the world’s first government-sponsored organization dedicated to developing the biotechnology industry. In my role, I:

  • Wrote and edited news articles for the Biotechnology Center website (www.ncbiotech.org).

  • Incorporated podcasting into marketing efforts.

  • Researched, produced, and edited all content for 2005 and 2007 annual reports.

  • Wrote all content for yearlong website redesign project.

  • Launched a weekly email newsletter; tripled distribution to more than 2,700 subscribers.

  • Created a content management system user group and trained users and served as editor.

  • Produced instructional manuals.

  • Served on Web Development and Corporate Culture committees.

Journalism Experience

Social Media Manager & Senior Staff Writer
Pop’Stache, Chicago, IL

I was the social media manager for an online indie music publication.  Noted Chicago music critic Jim DeRogatis tweeted: "@popstache has better writing and editing than @pitchfork. I know what I’d rather read."

During my time with the publication, I:

  • Collaborated with the leadership team to develop social media strategies for Twitter and Facebook.

  • Increased the number of followers by 45% and average monthly engagements by 95%.

Volunteer Collaborator
Chicago Public Media, Chicago, IL

  • Developed audio stories, features, and edited user-generated content for Vocalo.org, a Chicago Public Media initiative. Tune in to 89.5 FM in Chicago and Northwest Indiana.

Staff Writer
Triad Business Journal, Greensboro, NC

  • Covered a range of topics that included technology, higher education, and furniture manufacturing.

Staff Writer
Carroll County Times,  Westminster, MD

  • Covered business, county government, education, police, and court reporting for a 40,000-circulation daily newspaper.

  • Mentored new reporters.

Education & Certificates

HubSpot Academy

University of North Carolina, Chapel Hill, NC

  • Graduate Certificate, Technology and Communication

  • B.A., Journalism and Mass Communication

Skills

  • Content management systems: WordPress, Adobe Experience Manager, Liferay, and proprietary systems

  • Audio editing: Audacity and Garage Band

  • Style: Associated Press and Chicago Manual

  • Social media: Facebook, Instagram, Pinterest, Twitter, and YouTube

  • Social media management: HubSpot and Sprout Social

  • Web analytic tools: Google, Twitter, and Facebook

  • UX design app: Figma

  • UX research platform: UserTesting

  • Project management: JIRA, Basecamp, and Smartsheet

  • Email marketing platforms: Constant Contact and Mailchimp

Awards

2013

  • Silver Medal - Directory/Ratings/Guides category, Web Health Awards.
    I wrote copy for the Walgreens “Find a Pharmacist” tool.

  • Silver Medal - E-Business category, Web Health Awards
    I wrote copy for a Walgreens initiative enabling customers to refill a prescription by replying to a special email.