Pharmaceutical Product Development (PPD)
Clinical Trial Volunteers Audio Project

PPD, a global clinical drug testing company, needed more volunteers to test the safety of new drugs in development at its Phase I Clinic in Austin, Texas.

To boost recruitment efforts, I approached senior management with a recommendation to create an audio FAQ to give prospective volunteers insight into participating in a safety trial.

Process:

I recorded conversations with 21 study volunteers about their experiences with the Phase I Clinic. I then edited their responses into 11 audio clips for the PPD website (ppdi.com).

During the four-month project, I worked with:

  • Phase I staff in Austin, Texas, to find interested study volunteers.

  • The legal department to secure release forms.

  • The corporate communications team for project feedback.

I also managed a design firm to create the images and posted the audio files online.

Results:

  • Interest in the Phase I Clinic grew 30%.

  • Safety trial enrollment improved by 20%.

Unfortunately, the page is no longer live.